Are you losing visitors? Perhaps it has something to do with your website design. Customers tend to think less of a business that has an outdated website. Visitors would think twice about engaging with a website that’s not user-friendly.
Here are 6 signs that indicate its time to upgrade your website.
Run your site through a website speed testing tool like the Google PageSpeed Insights tool to know how long it takes to load.
If your website takes more than 3 seconds to load, you must consider updating your site to ensure it is up to speed.
A majority of your visitors would abandon a website that takes more than 3 seconds to load. In fact, for every additional second that your site takes to load, you experience 7% fewer conversions.
In this world of limited attention span, looks matter. Sure, a user-friendly website is important but so is a fresh and modern design. If your website looks like it is from another era, you are surely losing visitors.
Time for a website makeover.
If your site sees a high bounce rate, it’s perhaps time to update it.
You can visit Google Analytics to get your site’s bounce rate. A bounce rate measures the percentage of visitors that leave your site without browsing to another page on your site. So they leave from the page that they landed on.
A bounce rate of about 40% to 55% is normal.
A high bounce rate points to poor user experience. If visitors are having a hard time navigating or using your site, they are likely to leave your site in search of another site.
With mobile devices becoming mainstream, more and more users are relying on their phones to look up the internet. More than 48% of all website traffic now comes from mobile phones.
What’s more, mobile-friendliness is an important ranking signal in the search engines.
So if your website is not mobile-friendly you are turning off visitors and are not finding favour with the search engines either.
If your site is rough around the edges but is getting the results for your business, perhaps there’s no harm sticking with it. It’s working for you and there’s no point tinkering with it.
However, if you are seeing a heavy drop in traffic, leads and conversions, that’s a cause for worry. Clearly, your visitors are not able to find the information they are after.
A website redesign can fix this problem in its tracks.
It’s likely that some, if not all of your competitors, have already upgraded their sites and are attracting quality traffic and leads while you are stuck with an ageing site that does not deliver any results.
If that’s the case, then you are essentially sending prospective customers to your competition. A modern, user-friendly, mobile-friendly website can help you fix that situation.
Looking to hire a web design agency in Ireland? Contact Torc Web Design, Ireland’s premier agency with a decade of experience. We will work with you to build a custom website that delivers the results you seek. Schedule a consultation today.